mary edwards photography
identity

There is nothing worse than a brilliant image of a fuzzy concept. ~Ansel Adams

A variety of events conspired in my life and led to the creation of Wish-A-Fish. Part jewelry, part philosophy, part "I wonder if I can pull this off?", it was the first time I had ever thought about the marketing BEFORE my partner Peter and I created them. The whole project included a website, a weblog, a web store, a booklet, packaging, postcards, and even refrigerator magnets. You can see more at
wish-a-fish.com.
  • the wish-a-fish logo
  • packaging and brochure
  • brochure cover
  • web page
  • web page photo
  • web page photo
  • web page photo
  • shopping cart photo
  • shopping cart photo
  • shopping cart photo
  • shopping cart photo
  • promotional postcard
  • promotional postcard
  • promotional postcard